ART279: Week 8 assignments
1. Continue developing your creative material and posting it to your group blog.
2. Read through some of Ogilvy's CASE STUDIES
Through a group post to your group blog describe how you'll evaluate the success of your PS campaign. These are great examples of how an agency summarizes campaigns after they'd been deployed. By reading them, you'll understand the importance of a well-tuned Creative Brief.
3. View some campaigns produced by Ogilvy's CREATIVE STUDIO
They can be viewed by medium or by the type of client. Olgilvy's posted key elements from the campaigns as well as summaries. Learn from the masters!
4. Attend the Dreamweaver Workshop on Friday, May 23 workshop at 10 am in AC1392.
David will walk you through how to post your team's creative assets on our mhccim.com site. You can choose to work from the template that we'll provide or use your own web skillz to create a page that your team will use in your Creative Pitch.
5. Listen to the weekly Podcast (available on Saturdays)
6. Respond to the E-mailed weekly E-Journal prompt from your instructor.
7. Extra credit to students who attend Wednesday's screening of HELVETICA, a documentary film about the font. 4 pm, May 21 in AC1364. FREE POPCORN.
My Groups
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Titanian's Updated: Jun 11, 2008
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Kreative Silly Dorks! Updated: Jun 11, 2008
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M-Squared. Updated: Jun 10, 2008
Neighborhood
Explore friends, family, friends & family, or entire neighborhood.
Comments
Optional? I work on Fridays, and I got the 30th off especially for the pitch, but I can't make it on the 23rd. I thought the 30th was the only other friday we'd need to be at school.
Also, I really want to make a joke about that documentary (about a font?), but I suspect it is actually really good (otherwise, why show it?), and I'm tempted to come watch it....
The Helvetica documentary is excellent (I wouldn't suggest watching it if it weren't) and I'd think any video student interested in documentaries will enjoy it and learn something at the same time....
"Helvetica encompasses the worlds of design, advertising, psychology, and communication, and invites us to take a second look at the thousands of words we see every day"
About the Film
Helvetica is a feature-length independent film about typography, graphic design and global visual culture. It looks at the proliferation of one typeface (which will celebrate its 50th birthday in 2007) as part of a larger conversation about the way type affects our lives. The film is an exploration of urban spaces in major cities and the type that inhabits them, and a fluid discussion with renowned designers about their work, the creative process, and the choices and aesthetics behind their use of type.
The film was shot in high-definition on location in the United States, England, the Netherlands, Germany, Switzerland, France and Belgium. It is currently screening at film festivals and special events worldwide.